Souvenir Uppsala
since 2010
It started with postcards...
In 2010, Gabriel Gumucio, the founder of Souveniruppsala, began selling postcards with original, artistic Uppsala motifs. These were sold in a few bookstores and at the then tourist office at Fyristorg.
... then came the wall calendar ...
In 2020, Gabriel launched his first wall calendar featuring photographs of Uppsala. It was primarily purchased by friends and acquaintances, who in turn sent it or gave it away.
... then came the first book ...
Allusion Publishing’s first book, More Gems & Curiosities in Uppsala, by Lars-Åke Skagegård and John Ringh, was published in 2021.